Shaping the Next Era of Media

HighlightStar is a creator-powered multimedia company building a new lane in Hollywood.

We create culturally resonant content across social media, film, television, and emerging formats, using both short- and long-form storytelling to engage audiences at scale.

Driven by deep cultural insight, we develop talent, build owned IP, and design content ecosystems that expand reach, deepen connection, and deliver measurable brand impact. Through strategic brand partnerships and forward-built creative development, HighlightStar connects creators and brands to the future of entertainment.

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THE MINDS BEHIND THE VISION.

Bill Shadorf

Founder & CEO, HighlightStar

Bill Shadorf has spent his career building media businesses at the intersection of culture, audience, and growth. With decades of leadership across broadcast, digital, and entertainment, he is known for scaling revenue, launching category-defining platforms, and turning underperforming operations into sustainable, profitable growth.

He began his career at Infinity Broadcasting, working alongside Mel Karmazin and Howard Stern and collaborating early with Carson Daly and Ryan Seacrest, where he learned firsthand that authenticity, audience trust, and disciplined storytelling drive real impact. He went on to become one of the Hispanic media industry’s most effective growth and turnaround executives, consistently blending cultural relevance with commercial performance.

Across his career, Shadorf has driven $120M+ in revenue growth, built media brands that reshaped their categories, and aligned creative vision with measurable results. HighlightStar exists because the traditional media model no longer serves how culture is created, consumed, or scaled, and Shadorf’s career uniquely spans both worlds. Today, that experience powers a creator-led media ecosystem designed for scale, ownership, and long-term cultural impact.

His guiding belief remains simple:
“We’re rebuilding entertainment through culture and through the creators who shape it.”

Harmon Kaslow

President of Motion Pictures Development & Distribution

Harmon Kaslow leads HighlightStar’s motion picture division as President of Motion Pictures Development and Distribution, guiding the strategy for sourcing, developing, and distributing original film content. With over 30 years of movie industry experience, Kaslow is a member of the Producers Guild of America (PGA) and holds 30+ film credits, including collaborations with major talent such as Nicole Kidman, Werner Herzog, and James Franco.

In his role, Mr. Kaslow oversees script acquisitions, project development, securing theatrical distribution, and developing home entertainment strategies. He is also one of the developers of industry-leading distribution platforms, including CinemaCloudWorks and iScreeningRoom, and is credited with managing more than 50 theatrical releases through Atlas Distribution Company and Family Movie Events. His notable producing credits include the Atlas Shrugged trilogy and the horror classic, Dog Soldiers.

Jairo Orozoco

Vice President of Operations

Jairo Orozco oversees the execution and scale of HighlightStar’s creator-led ecosystem, ensuring talent, content, and brand partnerships move seamlessly from strategy to performance. As Vice President of Operations, he leads digital entertainment strategy, campaign execution, and operational alignment across platforms.

With over a decade of experience in content creation and media, Jairo is the founder of MexicanGueys, a multi-platform social entertainment brand rooted in Latino culture. That creator-first background powers his leadership at HighlightStar, where he manages talent, streamlines production, and delivers performance-driven campaigns for global partners including Lionsgate and Amazon Prime.

Bridging creative instinct with operational discipline, Jairo plays a critical role in scaling storytelling, talent development, and brand integration, ensuring HighlightStar’s work is authentic, efficient, and built to perform.

Jonathan Smithers

VP of Music & A&R

Jonathan Smithers leads Music and A&R at HighlightStar, driving the company’s music-led IP and sonic identity across Latin pop, reggaeton, regional Mexican, Latin alternative, hip-hop, rock, and crossover global sounds. A Berklee College of Music scholarship recipient from South Africa who graduated first in his class, he is a globally recognized guitarist, songwriter, producer, and film composer.

Jonathan oversees artist discovery and development while shaping a sync-first music strategyacross film, television, gaming, advertising, and branded content. His work spans high-profile scores, trailers, and genre-defining releases, positioning HighlightStar at the intersection of music, storytelling, and brand integration. Through his leadership, music becomes a scalable engine for culture, distribution, and long-term value across the HighlightStar ecosystem.

Jessica Lewis

Executive Assistant & Culture Catalyst

Jessica is the connective force at Highlightstar. Part organized strategist and part creative problem-solver, she keeps our leadership aligned, our operations steady, and our brand voice consistent.

With a positive spirit and a genuine dedication to the team, Jessica strengthens collaboration, builds trust, and brings thoughtful creativity to every project, helping everyone at HighlightStar work better together every day.

Tania De Anda

Brand Partnerships & Social Media Coordinator

Tania De Anda supports sales growth and brand partnerships through strategic social media execution across all major platforms. She manages content planning, scheduling, optimization, and audience engagement to increase visibility, performance, and conversion for HighlightStar and its talent.

Working closely with sales, creative, and marketing teams, Tania helps execute brand integrations, campaign rollouts, and partner activations across creator and company channels. Her data-informed, collaborative approach strengthens brand relationships and develops new partnership opportunities, while driving sustained audience growth and measurable business results across HighlightStar’s digital ecosystem.<

Jon Brooker

Director of Photography & Production Designer

Jon Brooker is a multidimensional production leader known for his technical precision and cinematic eye across film, digital media, and music. A seasoned Director of Photography, Production Designer, and Grip Lead, he blends artistic vision with seamless execution to shape lighting, design, and production workflows.

Jon founded and led Grip Works, a respected production support company specializing in lighting, rigging, and grip operations with a focus on safety and quality. His career includes work on high-profile projects for artists such as Drake, The Weeknd, Travis Scott, Billie Eilish, and Kendrick Lamar.

Trusted for his calm leadership and problem-solving on set, Jon brings clarity, craftsmanship, and culture-driven storytelling to every project, from defining a scene’s visual language to leading large-scale production teams.

Angel Rodriguez & Oszkar Romero

In-house Directing & Editing Duo

Together, they form HighlightStar’s in-house directing and editing duo, the creative engine behind our signature visual style. Angel brings a bold, emotionally intuitive directing approach that shapes the heart of every project. His ability to draw authentic performances and craft culturally fluent visuals sets the tone for HighlightStar’s creative direction.
Oszkar complements that vision in post-production, defining the pace, rhythm, and energy of our final cuts. His editorial precision transforms footage into modern, premium content built for today’s multi-platform audiences.

Working as a seamless unit, Angel and Oszkar span concept, direction, and editorial to deliver work that’s elevated, relevant, and undeniably HighlightStar. From branded campaigns and creator-led storytelling to music-driven formats, their combined talent powers the broadcast engine that helps creators and brands own their cultural IP.

Fernando Escovar

Director of Creative Media & Talent Relations

Fernando Escovar is a versatile Los Angeles–based director, photographer, host, and stunt performer with over 20 years of experience. As founder and face of FabTV, he’s interviewed global icons like Elon Musk and Brad Pitt, leading a team that covers more red carpets than any major network. Fluent in English and Spanish, Fernando’s industry connections and bilingual skills help HighlightStar reach diverse audiences.

His work has appeared at top events like The Oscars and The Grammys, and he’s produced coverage for networks including Estrella TV and Univision. At HighlightStar, Fernando’s creative vision and storytelling expand our impact across the Hispanic/Latino market and beyond.

OUR MISSION.

Redefining the Future  of Digital Media

At HIGHLIGHTSTAR, our mission is to shape the future of digital media through innovation, creativity, and cultural relevance. We push the boundaries of storytelling—developing bold, imaginative content that connects audiences and drives authentic engagement.

Our work is powered by strategic partnerships that amplify reach and impact, allowing us to influence culture in meaningful ways. We believe digital media should be experienced, not just consumed – sparking emotion, conversation, and connection.

Through creative collaboration, advanced technology, and a relentless pursuit of excellence, we continue to redefine what’s possible in the digital space.